Florence & Flora: Hawkes Bay, Seasonal Flower Grower & Florist

WELCOME TO YOUR FLOWER ERA

Meet Nina, your flower farmer

Meet Nina, your flower farmer

Florence and Flora began in 2020 in my small urban backyard, with two little ones at my feet and a sketchbook full of florals. What started as painting and illustrating flowers soon turned into a passion for growing them.

Over the past five years, I’ve learned the craft of sowing from seed and growing specialty cut flowers—long-stemmed, seasonal, and garden-grown. For me, arranging blooms is a form of grounded artistry: hands in the soil, connected to nature, creating beauty with purpose.

This season, I’m excited to offer floral subscriptions—a curated selection of the best in-season blooms, grown and arranged by your local flower grower-florist. Each delivery features garden-fresh flowers, thoughtfully chosen for their texture, scent, and colour. Whether for your home, workspace, or as a gift, these arrangements bring a little beauty and rhythm to your weeks.

Flowers create conversation and memories

Imagine gran’s birthday prep when you arrive with a bucket of blooms to arrange on the dining table. She might have some fond memories to reflect on from playing in her family gardens as a child. Flowers bring beaming smiles and a whole lot of enjoyment you may not have realised. Nobody can be grumpy arranging flower vases - not even your worst aunt!

Weddings

There is always someone in the family with a love for flowers. I think a beautiful way to include someone who is not directly involved in the bridal party such as your mother in law, aunty or grandparent that could play a part in your wedding prep. This would hold a special memory in your wedding day. I can arrive with some Flora buckets, give them some quick tips on arranging for the tables or vases and you can leave them to it.